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Post by villagepub on Jan 13, 2023 10:16:49 GMT -6
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Post by CallingBS on Jan 13, 2023 11:48:53 GMT -6
Thanks for sharing. I 100% agree with him. Very few things in the marketing world compare to how bad BSU botched the interest in the Dancing Charlie logo during and after the covid miracle championship football season. |
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Post by UHaveCardinalNv on Jan 13, 2023 11:59:04 GMT -6
While I agree the triangle logo is dated and needs changed, I vehemently disagree that Dancing Charlie is a step forward. In my opinion it makes us look cartoonish and soft, far from fierce as a Cardinal should be. We need something fresh and new, not another retread from the past. Something more like this.  <ducks to avoid incoming angry mob> |
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Post by villagepub on Jan 13, 2023 12:54:11 GMT -6
While I agree the triangle logo is dated and needs changed, I vehemently disagree that Dancing Charlie is a step forward. In my opinion it makes us look cartoonish and soft, far from fierce as a Cardinal should be. We need something fresh and new, not another retread from the past. Something more like this. <ducks to avoid incoming angry mob> IMHO, it looks like crap. |
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Post by 00hmh on Jan 13, 2023 15:07:09 GMT -6
Simple logo is best on general principles.
Best if it stands out and is clear.
We're probably reading too much into this. The DN perspectives seems to me debatable, hardly conclusive about the triangle being dated. Matter of opinion.
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Post by reevo on Jan 13, 2023 16:25:42 GMT -6
I am not a fan of either logo. I would prefer something that is a combination of Arizona and Louisville’s logo. Yes, there are going to be a million opinions. Branding is extremely important so hopefully if a change is coming, we need to get it right!
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Post by sdacardinal on Jan 13, 2023 16:48:26 GMT -6
Give me a break. Dancing Charlie sure put the fear in many of the teams that we played in the past such as St.Joe, Valpo, DePauw, Indiana St. who crushed that cute little bird on a regular basis. Was he our logo when we lost 21 in a row. The current logo sends a message and it is not cute. A 300lb lineman with Dancing Charlie on his helmet would/maybe was laughed at or bullied about the Charlie logo. It sends a message that our football team is cute but not to be feared.
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Post by Lurkin McGurkin on Jan 14, 2023 14:15:34 GMT -6
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Post by coastalcard on Jan 14, 2023 16:28:24 GMT -6
The astronomical improvement of removing the Robo Card hashmarks was never properly exploited by the marketing staff
It should have resulted in $millions of logo’d gear sales.
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Post by villagepub on Jan 15, 2023 22:13:32 GMT -6
I believe that is why BSU stopped using it. It looked too much like Iowa State and Louisville's cardinals. I believe it was a trademark issue. |
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Post by villagepub on Jan 15, 2023 22:17:24 GMT -6
This kids article references Vanderbilt and their change in logos. From the Vandy alums that I have talked to, the branding change was a big surprise to everyone. It was a pet project of the new AD.
None of the alums like their new branding. It's bland and the new "V" is too similar to that of Villanova. Valparaiso started using black with its brown and gold and is also confused with the new Vanderbilt branding.
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