Interesting Approach to Promoting NIL | OverThePylon Ball State Fan Boards

journalismjoe76
Team Captain

Posts: 636

Interesting Approach to Promoting NIL Mar 17, 2023 9:55:30 GMT -6

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Post by journalismjoe76 on Mar 17, 2023 9:55:30 GMT -6

This may be old news to many on this forum, but I found it interesting how Memphis promotes its student-athletes - at least the Women's Basketball team. I visited the Memphis women's basketball team page today on their university sports website (to see if Monday's game is televised) and couldn't help but notice the mention of Opendorse next to the player's name in the Players Mentioned section. As we know, Opendorse bills themselves as the leading NIL marketplace:

gotigersgo.com/news/2023/3/16/womens-basketball-tigers-advance-to-second-round-of-wnit-with-win-over-jackson-state.aspx

Compare that to what is found (or not found) in the Players Mentioned section on the Ball State Women's page about last night's victory:

ballstatesports.com/news/2023/3/16/womens-basketball-wbb-advances-to-second-round-of-wnit-with-win-over-belmont.aspx.

Journalism is the ability to defeat the blank page.

00hmh
All Conference

Posts: 16,145

Interesting Approach to Promoting NIL Apr 2, 2023 9:55:15 GMT -6 via mobile CallingBS likes this

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Post by 00hmh on Apr 2, 2023 9:55:15 GMT -6

Bloomberg today reported some interesting NIL news.

1. Men's sports get far more NIL money. Duh.

2. But, without NIL collectives, it's much closer, 60-40.

3. Without FB collectives in the mix, women athletes are actually more marketable, especially in NCAA BB. Apparently due to social media engagement.

4. Without power FB in the mix, NIL collectives don't reward all that many athletes to any degree.

In any case the evidence is the boosters in P5 FB are willing and able to buy athletes for their schools. Duh.

These were athletes who saw those P5 programs get big revenue without sharing it. That's good.. Stars there really cash in and FB players there do much better, but the money isn't coming from athletic budgets, and it does not look like it's really market driven by fan spending as much as school revenue in P5 is. And there are some Title IX issues.

Last Edit: Apr 2, 2023 9:57:23 GMT -6 by 00hmh

CallingBS
All Conference

Posts: 2,400

Interesting Approach to Promoting NIL Apr 2, 2023 13:07:07 GMT -6

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Post by CallingBS on Apr 2, 2023 13:07:07 GMT -6

Apr 2, 2023 9:55:15 GMT -6 00hmh said:

Bloomberg today reported some interesting NIL news.

1. Men's sports get far more NIL money. Duh.

2. But, without NIL collectives, it's much closer, 60-40.

3. Without FB collectives in the mix, women athletes are actually more marketable, especially in NCAA BB. Apparently due to social media engagement.

4. Without power FB in the mix, NIL collectives don't reward all that many athletes to any degree.

In any case the evidence is the boosters in P5 FB are willing and able to buy athletes for their schools. Duh.

These were athletes who saw those P5 programs get big revenue without sharing it. That's good.. Stars there really cash in and FB players there do much better, but the money isn't coming from athletic budgets, and it does not look like it's really market driven by fan spending as much as school revenue in P5 is. And there are some Title IX issues.

Very interesting

Someone on here has to call BS. I guess I'll fall on that sword.