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Post by CallingBS on Apr 13, 2024 17:17:57 GMT -6
Btw, I think I have posted this idea years ago but, why can't our illustrious business school aid BSU Athletic marketing? There has to be better marketing talent there than our athletic department. Now that's a funny one... |
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Post by 00hmh on Apr 14, 2024 8:22:00 GMT -6
There aren't a lot of similar schools doing much more in NIL, not those who started behind us in funding level. There are very few who have big NIL collectives. We have always been marginal or low in athletic giving compared to those similar schools.
I just googled every MAC school + NIL and each school had their collective listed or the Opendorse NIL platform listed first or second in the results, with the exception of us, which showed up fourth in my results. Could just be my phone, but that’s what I’m basing my “getting passed by” opinion from. Other schools seem to be promoting their NIL more compared to us, especially on social media. My google search sees Feed the Bird site 4th, but top listing is a BSU link to openendorse and I don't see google search results as a significant difference.
Whether how much we use social media in general is a problem is another question, I am certain that can be improved. There is little doubt that while using social media for NIL funding MIGHT produce some increase in small donations which could add up, it is very unlikely the high dollar donors have any trouble finding a way to give.
We all want more NIL, but the discussion here seems to me overly optimistic about what is possible. The MAC schools with more NIL are not blitzing social media with any high degree of success. Generally they have had any greater success than we do in the area of high dollar donors and corporate connections. With that, the programs with NIL advantage in the MAC have an advantage very similar to their resource advantage in traditional support for athletics.
Where we do well in fund raising is with alumni who have historic connection to the coach or the program. That is probably why we have Mike Neu as FB coach, hoping to cash in on his good will. It's probably why we have Mike Lewis who has been very good in making outreach to community, to students, and in most other areas much stronger than Whitford or any other BSU coach I can recall.
Any of us who have worked on capital campaigns or other fund raising efforts to the grass roots, trying very hard for small scale gifts (which have the advantage of being a source of future larger gifts), know that even when there is a significant media blitz for fund raising we just don't immediately produce very good results from the public or from our alumni for athletics. Fund raising is a long term effort, not a blitz and is about creating relationships and showing donors the money is well spent.
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Post by 00hmh on Apr 14, 2024 8:44:09 GMT -6
Btw, I think I have posted this idea years ago but, why can't our illustrious business school aid BSU Athletic marketing? There has to be better marketing talent there than our athletic department. Good luck calling on a Dean to tell faculty to do much other than work on his programs dealing with students and alumni. In particular fund raising efforts are to support the College. The business school has historically produced high income alumni, brought them into the college. Many of them are athletic donors, too. My own experience has been that when you find "new" money, or develop it, the President quickly gets involved with those donors and, well, poaches them for the University...
Faculty efforts for college activities other than research and teaching, even their own department outreach, advisory boards, externships, and so on aren't very well supported with salary increase or promotion and tenure.
Short answer is call the President's office to get any change in any of that.
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Post by journalismjoe76 on Apr 14, 2024 8:57:49 GMT -6
I saw where the Kelce brothers did one of their "New Heights Live" podcasts from Fifth Third arena on the University of Cincinnati campus last Thursday. Joe Burrow made an appearance on the podcast. A portion of the money from the event was targeted to the UC NIL fund.
Maybe Jason Whitlock can do something like this from Worthen and invite some sports dignitaries.
Just a thought.
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