Post by cbcjanney on Mar 26, 2024 22:32:32 GMT -6
But NIL isn't like a capital campaign in the sense that most campaigns look for one-time or lump-sum gifts for a campaign that ends at a designated date. Campaigns are also donations to the college and have attractive tax-deductibility for large donors. NIL is going to be needed every year and it's very murky whether tax-deductible, as generally my money is going straight into someone else's pocket without being any kind of donation or going through the college/503C - regardless that NIL receipts themselves are taxable.
Many colleges will have difficult decisions to make in the NIL world. It's an arms-race thing just like indoor facilities, coaching salaries, weightrooms, etc are. Any advantage gained by having the biggest or nicest is short-lived, since every college has their share of wealthy alumni. When your giving results in championships, it's more palatable. When it gets to be that you have to spend heavily just to avoid the bottom or to be middle-of-the-pack, the incentive to give is lessened. In these wild-west days, some feel they can seize an advantage by being out in front of the learning curve. Might have some success for awhile. 5 years from now either everybody else has caught up or the rules have changed, so the success isn't likely sustained. It's relatively common knowledge here in Evansville that UE paid one basketball player $50K in NIL, largely from one donor. The Aces finished 17-18 with one CBI win, didn't beat ISU or Drake in the MVC - overall better than previous 6-win seasons but nowhere any notoriety level. Probably 50-50 whether that $50K isn't donated next season due to lack of much of a return, or whether he thinks $50K showed some results so maybe he'll up it to $100K next year and try to get 2 guys.
Colleges/AD's/Coaches don't mind the NIL concept if it comes from some rich guy's pocket as long as that rich guy doesn't meddle in the program too much, that rich guy is dependable for every year NIL funding, and that the rich guy's NIL spending is on top of his past dependable General Fund giving and Athletics giving. If it's just a transfer of his General giving into NIL, then the school is in essence paying for NIL and will need to do the things they don't want to do but every business has to when a revenue stream dries up.
No matter how it's sliced, there's one winner and one loser in every game played. If every D-1 school's wealthy donors give heavily to NIL, most will not see any fruits of their investment if it's expected to result in conference championships and Sweet Sixteens. No doubt some will prefer to give to a bricks-and-mortar project where there's a tangible something at the end. JMO but it's hard to see in the macro sense sustained large NIL giving if it doesn't result in big wins (which again the math says it can't everywhere), and even more so when a school like BSU might reach deep to get $75K one year and the players still transfer out to where they can double their $$. (see Toledo now)
Not to say BSU shouldn't try, but....it's going to take finding some guys who are rich enough to look at $1000s like most look at $1s
Many colleges will have difficult decisions to make in the NIL world. It's an arms-race thing just like indoor facilities, coaching salaries, weightrooms, etc are. Any advantage gained by having the biggest or nicest is short-lived, since every college has their share of wealthy alumni. When your giving results in championships, it's more palatable. When it gets to be that you have to spend heavily just to avoid the bottom or to be middle-of-the-pack, the incentive to give is lessened. In these wild-west days, some feel they can seize an advantage by being out in front of the learning curve. Might have some success for awhile. 5 years from now either everybody else has caught up or the rules have changed, so the success isn't likely sustained. It's relatively common knowledge here in Evansville that UE paid one basketball player $50K in NIL, largely from one donor. The Aces finished 17-18 with one CBI win, didn't beat ISU or Drake in the MVC - overall better than previous 6-win seasons but nowhere any notoriety level. Probably 50-50 whether that $50K isn't donated next season due to lack of much of a return, or whether he thinks $50K showed some results so maybe he'll up it to $100K next year and try to get 2 guys.
Colleges/AD's/Coaches don't mind the NIL concept if it comes from some rich guy's pocket as long as that rich guy doesn't meddle in the program too much, that rich guy is dependable for every year NIL funding, and that the rich guy's NIL spending is on top of his past dependable General Fund giving and Athletics giving. If it's just a transfer of his General giving into NIL, then the school is in essence paying for NIL and will need to do the things they don't want to do but every business has to when a revenue stream dries up.
No matter how it's sliced, there's one winner and one loser in every game played. If every D-1 school's wealthy donors give heavily to NIL, most will not see any fruits of their investment if it's expected to result in conference championships and Sweet Sixteens. No doubt some will prefer to give to a bricks-and-mortar project where there's a tangible something at the end. JMO but it's hard to see in the macro sense sustained large NIL giving if it doesn't result in big wins (which again the math says it can't everywhere), and even more so when a school like BSU might reach deep to get $75K one year and the players still transfer out to where they can double their $$. (see Toledo now)
Not to say BSU shouldn't try, but....it's going to take finding some guys who are rich enough to look at $1000s like most look at $1s
